[fusion_text]Even if you do not have a million dollar record deal with a well-known label, there are plenty of effective marketing plans that you can get to work for you. Marketing does involve a fair amount of work, and you can easily lose money if you do not do it properly — money you may not even have in the first place. Here are 5 ways to promote music on a small budget.
1. Business cards – they are not just for men and women in suits! Usually inexpensive to print, they are easy to pass out for people to tuck away and look at later. Make a few hundred or a few thousand, and always have a handful with you to pass out. Music conferences, seminars, trade shows, and even music concerts are all great places to pass out business cards. Plus, any time you send out a demo CD or press kit you should tuck in a few so that the recipient will always know how to reach you.
2. EPs or demo CDs, about five to seven tracks long, area great way to get samples of your music out there. Put your best or most popular songs on them, and pass them out to fans or interested listeners as a free sample. This allows them to enjoy your songs, share them with friends, and build up excitement for upcoming shows and albums. You could also choose to sell these CDs at your shows to make a profit, and you will want to include them in press kits.
3. MySpace is another easy to use tool to market your band, and many bands already do it. However, you want to make sure that you use all of the tools that are available to you to make it the most effective. Target your friend adds as well as those in your demographics. Plus, do not forget about all the interest you can generate about your page with blogs, videos, bulletins, and more. There are millions of people on MySpace every day, so you want to make sure that your pages have a reason for them to come back frequently.
4. Social Networking- You can create a Facebook Fan Page and invite people to like it. You can also ask your friends and relatives to invite the people they know to like your page. Facebook can be a great medium for unsigned artists to interact with other users. Twitter is also a good venue to connect with music fans out there. Link these to the videos you posted and you will definitely get visitors. Just make sure that your accounts in these websites are regularly updated.
5. Blog/Article Marketing- Write stories and news about yourself, your songs and upcoming gigs. Post these write-ups on blogging sites, high PR sites and article directories. As much as possible, include photos or anything that can catch attention. Again, link each of your posts to your music video. If you find this task as something tedious, or perhaps, you find it difficult to express yourself in writing, you can hire a professional blogger or article writer to do the job for you.
These are just five tips that you can do that are free or nearly so. Using them separately or in a combination can help your band’s image and popularity take off. As you start to sign bigger and bigger deals, you can then put these back into marketing with larger and flashier campaigns.