Youtube Music Marketing
The music industry has changed quite a lot in the last ten years. The internet has defined the ways we access and listen to music. While music streaming services like Spotify, Apple Music, Tidal and Deezer offer access to millions of tracks for a reasonable monthly fee, YouTube still remains as the most popular destination for music listeners. YouTube gets billions of views every day, and a large percentage of this views are from music videos. As you can see, as an DIY musician, it’s a good idea to have your music available on YouTube. Youtube Music Marketing
1.- Make a music video
The fastest way to get exposure is to make a music video. Nowadays, making a great music video on a low budget is easier than ever. With some inspiration and creativity, you can get amazing results. There’s a lot of stock footage you can use legally, if you search in the right places. Lyric videos are easy to make and require little time and effort.
A perfect way to make a high quality video on a low budget is to contact students in film schools; most of them need to film something for school projects at a regular basis, will even do it for free… You can search on webpages like Freelancer or Upwork, where you can hire a freelancer to make your video for a low cost. You post a project, get offers from different freelancers, and choose the best one for your needs according to their price and portfolio.
2.-Develop a content strategy
Think of your YouTube channel as a TV channel. By uploading interesting, fun, and casual videos, and tagging them with the right keywords, traffic in your YouTube channel will increase exponentially, improving visibility and market penetration. Think of your target audience and what they would search on Google or YouTube when looking for new music.
The key is upload videos that would interest your potential fans. Choose interesting and fun topics and give them a catchy headline. Uploading band rehearsals, interviews, tutorials, cover songs, etc. will attract new viewers and grow your fan base.
3.-Promote your video
It takes time and effort to promote a music video effectively. Tagging your videos, posting them on different sites, like your Facebook, Twitter or band webpage will help your audience grow. You can also pay for promotions on both Facebook and YouTube. A small amount of money will get you hundreds of views.
4.- Build your Fan base
People’s attention is grabbed by visual stimulation. Your potential fans are much more likely to click and watch a video than listen to a SoundCloud link. While it’s a good idea to upload your music in audio format anyway to YouTube, recording and uploading videos at a regular basis is a great way to increase exposure. Contact other YouTubers and collaborate with them. Post all your videos on social media like Facebook, Twitter, Instagram, etc. The benefits are worth the effort.
In today’s music market, releasing and promoting an album independently can be a challenge. Playing gigs and uploading your music to Soundcloud won’t get you enough exposure. Of course, playing live is crucial to building a fan base and connecting with your audience. However, nowadays, if you’re band is not on the internet (Social Networks, YouTube, Music streaming, etc) it basically doesn’t exist. Where else would your potential fans find your music, or about your next gig? It’s just how it works. If your music is not on YouTube, what are you waiting for? Youtube Music Marketing